Long-Term Partnership in Content & Event Marketing
Client Overview
Serviceware is a company that provides solutions for digitalizing and automating enterprise service management processes. Our partnership with them has been a long-standing collaboration focused on creating a wide range of marketing materials to communicate their complex services and engage with their customer base.
The Challenge
The challenge was to translate Serviceware’s technical and often intricate service offerings into clear, compelling, and consistent marketing content. They needed to effectively communicate their value proposition to both new prospects and existing clients across multiple channels. This included digital platforms for lead generation, physical materials for high-stakes events, and a cohesive visual identity that could be applied consistently over time. They required a partner capable of creating versatile content—from social media graphics to detailed PDF documents—while also developing a lasting visual style that would define their brand’s look and feel for years to come.
Our Solution
We developed a comprehensive and multi-faceted marketing content strategy for Serviceware, serving as a creative partner for a variety of their needs:
- Content Creation & Educational Materials: We produced a continuous stream of content designed to inform and engage their audience. This included creating a still ongoing visual style and designing:
- Infographics: To simplify and visualize complex data and process flows.
- PDF Documents: In-depth resources that detailed their services and solutions for prospective and current clients.
- Social Media Content: Engaging visuals and graphics to maintain an active and informative presence on social platforms.
- Event Marketing Collateral: For their events, which were crucial for client engagement and upselling, we designed all the necessary marketing materials. This ensured a professional and cohesive brand experience for all attendees, from invitations to on-site signage and presentations.
- Digital & Email Marketing Support: We extended our services to their digital platforms, which included:
- Website Pages: Designing and developing specific website pages to support their marketing campaigns.
- Custom HTML Emails: Creating bespoke, visually appealing, and responsive email templates to deliver targeted content to their subscribers and promote event attendance.
The Result
Our enduring collaboration with Serviceware has led to a highly effective and consistent brand presence:
Conclusion
Our work with Serviceware showcases our ability to act as a versatile and reliable creative partner, developing a wide array of marketing materials that support a company’s strategic goals over the long term. By creating a lasting visual style and producing effective content for everything from social media to key client events, we have provided Serviceware with the tools they need to communicate their value and grow their business.
